A compelling and powerful graphic.

      Procreate

  • and blog that celebrates the intersection of food and feminism, hosted a fundraiser to support the DC Abortion Fund’s Fun-a-Thon. Hailey conceptualized and designed a digital graphic to promote the fundraiser and encourage donations.

    The design tastefully nods to portrayal of women throughout graphic design trends, depicting a fifties pinup girl in a seventies graphic style. The figure is reimagined with tattoos depicting iconography related to the feminist movement and abortion rights. The final graphic empowers and activates the viewer, resulting in hundreds of dollars raised over the month of May in support of DC Abortion Fund.

Role: Designer

Responsibilities: Concept, Design

Client: Food n’ Fem

The Challenge.

Create a visual aid to promote Food n’ Fem’s fundraiser.  

The Solution.

An empowering graphic that effectively informs the viewer.